Design for Outcome™ is a strategic approach that helps mid-sized teams align faster, rebuild smarter, and grow with confidence.
Created by Frauke Seewald, Design for Outcome is a four-part framework that helps companies cut through digital chaos, align their teams, and create high-impact customer experiences.
This framework is for you if you want to solve the right problems, create alignment, and give your teams a clear path forward.
Four essential steps to move from confusion to confidence
Go beyond surface-level assumptions to uncover what your business and customers truly need.
Key activities: stakeholder interviews, user research, customer journey mapping
Align your teams around a clearly defined problem, shared goals, and customer needs.
Key activities: personas, goals & success metrics, “How might we” questions
This method is designed for mid-sized businesses navigating website chaos, messaging confusion, or internal misalignment during moments of growth or rebrand.
You’re likely a fit if you:
I don’t deliver slides to collect dust — I help you make smart, visible progress.
You’ll walk away with:
I’m a strategic UX and growth consultant who helps companies turn chaos into clarity.
I created Design for Outcome™ to simplify the decision-making process for teams navigating big change — so you can rebuild your website, messaging, and customer experience with purpose and confidence.
Let’s work together.
Whether you need a fast clarity sprint or long-term strategic support, I’ll help you create the direction you’ve been missing.
