Elevate Your UX Strategy. Improve your impact

Advance your UX knowledge by learning how to speak business, think strategically and collaborate with cross-functional teams.

Is your UX expertise often overlooked?

Too many UX designers get stuck in a tactical role: they turn into wireframe monkeys or crank out research studies – but the product decision happens elsewhere.

The missing piece? Strategic UX thinking.

If you know how to use strategic UX thinking:

you’ll have more impact on design decisions
you’ll be able to generate buy-in from stakeholders
you can move your organization forward in their UX maturity
you’ll gain the confidence that will make you heard and seen

Companies I’ve worked with

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What my students say

William Avelar
Product Designer, Just Beta

Frauke was highly encouraging and provided me with clear direction on where to focus my efforts in the industry. She is a great mentor for anyone seeking guidance on navigating their career path. I really appreciated how she helped me zero in on showcasing my skills effectively within the industry.”

Dimitra Zafeiri
UX Researcher, Gumroad

Frauke is truly approachable and patient. She is highly skilled on matters of research and gave me plenty of ideas on how to move forward with my interview prep. Definitely recommend her, and I’m looking forward to my next session with her! Thank you so much 🙂

Charlene Hew
UX Designer, Niphtio

Frauke was able to give me really valuable feedback! I walked her through many different documents and prototypes to explain my situation to her, and she listened intently and was able to understand everything and give me meaningful feedback.

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